How to Be Green

Green is a color that represents health and life. It is a key color in many nature-themed companies, including plants, animals, and money. It also represents wealth, luck, and success. Green is calming and helps people focus. Several studies have found that it can help reduce anxiety and increase productivity. People who are supposed to appear on a television show often wait in a holding area painted in green to reduce their anxiety. There are even a variety of products that have been designed to make your home more green, such as energy efficient appliances and LED lights.

A company that aims to be green is one that tries to minimize its environmental impact while ensuring a high level of product quality and customer satisfaction. This includes reducing waste through recycling programs and minimizing the use of non-renewable resources. It also aims to improve its operational efficiency through processes such as energy and water conservation, alternative fuel usage, and increased manufacturing process efficiencies. A green company seeks out new markets through partnerships and collaboration with other companies and organizations.

The OECD defines green growth as economic development that contributes to the sustainable management of natural resources and environmental pressures through policies that promote more intensive human capital investments, more inclusive employment promotion, and more effective resource redistribution. This approach may be suitable for advanced, emerging, and developing economies depending on their policy and institutional settings, levels of development, social structures and natural resource endowments. However, greening the growth path is a complex task and there is no one-size-fits-all prescription that will apply to all countries.

To be green, a company must understand the true nature of its environmental impacts and how to measure and manage them. This will require significant effort and cooperation among business stakeholders, regulators and the scientific community. The full scientific information needed to determine a company's actual environmental impact and how it interacts with the natural environment does not yet exist. It is important to remember that all societal changes involve winners and losers, so that efforts toward a green economy must be accompanied by policies to address distributional concerns.

For example, companies must be able to monitor their electricity consumption in order to identify potential opportunities to conserve energy and cut costs. They must also work with their supply chain to ensure that all materials used are made with environmentally friendly processes. They should also look for ways to reuse and recycle their products and packaging. Lastly, they must develop and implement new technologies that facilitate the cheap monitoring of emissions.

For many years, the goals of business and the environment were thought to be irreconcilable. However, the green movement has given rise to a new mind-set that promises a world where both business and the environment win. This is a reality that can only be realized through the implementation of a green growth strategy. By developing and implementing a continual improvement mindset and partnering with key stakeholders, corporations can demonstrate to other businesses that green is good for the bottom line.


Green is the new colour. Gear up and begin your flow with the new green journey.